What is Clean Beauty?
The clean beauty movement has taken the beauty world by storm over the past few years, and it doesn’t show any sign of stopping. We are more discerning about what we spend our money on and more educated about the ingredients in our formulas. Increasingly, we are not willing to settle for controversial ingredients, including parabens, sulfates, phthalates, and artificial fragrances.
At its core, clean beauty means that you can use a product without risking your own health. The ingredients list must contain only safe, clean ingredients. These are ingredients free of hormone disruptors and carcinogens.
Why do ingredients matter in cleaning and sanitizing formulas?
Since any products we apply to our cosmetics or cosmetic brushes and accessories end up on our skin in some way, surely, we would want them to be as gentle and natural as possible.
While a strong formulation is required to sanitize and neutralize germs, bacteria, and viruses, it is possible to produce an effective solution using natural ingredients. The proof is in the results!
Do you know what is in your brush cleaner?
When last did you read the ingredients of your favourite brush cleaner or sanitizer? Here are some common chemical culprits, found in a few of North America’s popular brush cleaners:
Isoparaffin is a petroleum-derived ingredient that is used in cosmetics primarily as an solvent or emollient.
Since isoparaffins are derived from petroleum, there is concern for contamination with 1,4-dioxane, a substance known to potentially contribute to some cancers. 1,4-dioxane has also been linked with skin allergies and is a kidney toxin, neurotoxin, and a respiratory toxin.
Isopropylparaben, Isobutylparaben, and N-Butylparaben
Parabens are preservatives used in cosmetics and beauty products, primarily as an antimicrobial and antifungal preservative to prolong the shelf life of formulas.
The main issue with certain parabens seems to be its ability to mimic estrogen. This can be a big problem if parabens enter the body in large amounts (or accumulate) because it can throw off the endocrine system, which is responsible for secretion of hormones that regulate many processes in our bodies. It is important to note that isobutylparaben and other parabens are banned from skin care products in the EU.
Hydrotreated Heavy Naptha
A complex combination of hydrocarbons obtained by treating a petroleum fraction with hydrogen in the presence of a catalyst. This substance is also used in the following products: fuels, air care products, anti-freeze products, coating products, lubricants and greases, washing & cleaning products and welding & soldering products.
How is BeautySoClean® different?
All our formulas are paraben free and formulated with natural ingredients. Additionally, all our formulas are Dermatologist tested & non-irritating, cruelty free, and vegan friendly. It is as simple as that!
|Cosmetic Sanitizer Mist||Alcohol, Isopropyl Palmitate, Caprylic/Capric Triglyceride, Isopropyl Myristate, C12-15 Alkyl Benzoate|
|Cosmetic Sanitizer Wipes||Alcohol, Isopropyl Palmitate, Caprylic/Capric Triglyceride, Isopropyl Myristate, C12-15 Alkyl Benzoate|
|Conditioning Brush Cleaner||Alcohol Denat., Isododecane, Anthemis Noblis Flower Oil, Citrus Aurantifolia (Lime) Oil, Salix Alba (Willow) Bark Extract, Limonene|
|WipeOut Brush Cleaner||Alcohol, Isododecane, Sea Salt (Maris Sal/Sel Marin), Citrus Aurantifolia (Lime) Oil, Melaeuca Alternifolia (Tea Tree) Leaf Oil, Anthemis Noblis Flower Oil, Water (Aqua/Eau), Fragrance (Parfum), Blue 1 (CI 42090)|
|SuperClean Brush Cleaner||Isododecane, Alcohol, Citrus Aurantifolia (Lime) Oil, Melaeuca Alternifolia (Tea Tree) Leaf Oil, Anthemis Noblis Flower Oil, Sea Salt (Maris Sal/Sel Marin)|
|17002R||LashSoClean False Eyelash Cleaner||Alcohol, Isododecane, Capriylic/Capric Triglyceride, Isopropyl Myristate, C12-15 Alkyl Benzoate|
Does this make BeautySoClean® formulas less effective?
Simply put, no!
In an independent laboratory study, BeautySoClean® Cosmetic Sanitizing Formula, Conditioning Brush Cleanser, and WipeOut Brush Cleaner have been clinically proven to effectively remove Staphylococcus Aureus, Pseudomonas Aeruginosa and Escherichia Coli (E. coli).
Further testing also revealed these formulas to be effective against Human Coronavirus (229E). Influenza A (H1N1), and Herpes Simplex Virus (HSV-1).
To watch our brush cleaners in action, click here. You will see that we have not sacrificed any of the pigment-removing function. In fact, our formula removes more pigment in less time than our leading competitors, without any harsh chemicals.